Metrics for Account Based Marketing

Playbooks are the Enabling Technology


The patent pending Sales Playbook from SalesTalk Technologies sets the stage for gathering and analyzing essential engagement metrics. Playbooks are the enabling technology you need to know “who, what, and when”  in targeted accounts by measuring engagements and awareness. 

Engagements are the Key


With fact-based insights, awareness and engagements are measurable. Sales Managers can know that sales teams are following the account plan, that they are connecting with the right people at the right accounts and more connections become conversations that matter. 

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